In 1995 Birgit Mager was named the first ever Professor of Service Design at the University of Applied Sciences in Cologne, Germany, a position she holds to this day. Ever since this time she has developed the theory, methodology and practice of Service Design. She has lectured and taught as a guest Professor all over the world, she has organised national and global conferences and co-created PhD programs. She has grown the global community of practitioners and researchers in the field of Service Design.

Birgit Mager has lectured and taught as a guest professor all over the world. She has conducted research projects on Service Design for the German Ministry of Research and Science and also in collaboration with national and international partners like Deutsche Bank, OMV, Siemens, German Telekom, McDonalds, Nokia and many more. Her lectures, projects and publications have led to a new understanding of the economical, ecological and social function of design in the provision of public and private services.

Birgit Mager is Co-Founder and President of the International Service Design Network, editor in chief of Touchpoint, the international Journal of Service Design, founder and manager of sedes|research, the Center for Service Design Research at the University of Applied Sciences, Cologne.