The Tyre Collective

Industrial Design Student 2019

Hugo Richardson
Royal College of Art / Imperial College London
Innovation Design Engineering

Today, half a million tons of tyre particles are produced annually in Europe, from vehicles accelerating, braking and cornering. The particles become airborne affecting our lungs. More are swept into the waterways and eventually enters our food chain. In fact, tyre wear is the second-largest microplastic pollutant after single-use plastics. As we move towards heavier electric vehicles, tyre emissions are projected to increase. Future vehicle pollution will not come from the tailpipe, but from tyres, and we must act now!

The Tyre Collective aims to mitigate emissions by collecting tyre wear at the source, preventing it from entering our environment. We discovered tyre wear particles are charged from friction with the road. Our patent-pending technology uses electrostatics to capture tyre wear right at the wheel. The particulates are gathered in a removable storage unit. Once collected, these fragments are processed and can be reused in a variety of applications, creating a closed-loop system. In our fight against air pollution, tyres have largely been ignored. Now, we can save our air from tyre wear!

The Tyre Collective is co-founded by Siobhan Anderson, Hanson Cheng, Deepak Mallya and Hugo Richardson.