Jeffrey Chow, Nadia Bassiri and Tom Pais: Industrial Design Studentship ('19, '18, '19)
Case Studies
Posted: 12/01/2021
ALLYN
Industrial Design Studentship 2019, 2018 and 2019
Jeffrey Chow, Nadia Bassiri and Tom Pais Royal College of Art / Imperial College London Innovation Design Engineering
ALLYN is an exercise bike attachment that transforms home exercises
into fun fitness routines. Based on a scientifically proven motivational
mechanism known as the Köhler Effect, ALLYN facilitates a convenient
home workout between two or more people where they feel indispensable to
each other. This powerful indispensability effect can lead to an
increase in motivation of 283% and is created by connecting home
exercise bikes in different spaces to simulate a tandem bike ride. The
result is an innovative workout experience that motivates the millions
of exercise bike owners in the UK to finally reach their fitness goals
together. ALLYN helps people to break down the largest barrier to
physical activity by pioneering indispensable home workouts,
contributing to a healthier and happier future.
This project was conducted as a group effort between Moenika Chowdhury, Jeffrey Chow, Nadia Bassiri and Tom Pais.